Accomplished storyteller with 6+ years of demonstrated experience across print and digital journalism, brand voice and strategy, social, and video. Specializes in beauty, wellness, fitness, style, and celebrity content.
At NARS, owns storytelling ideation for global 360 campaign concepts, product and shade name positioning, and campaign tagline and romance. Crafts compelling, conversion-driving copy for all consumer touchpoints in-store and online (visual merchandising, gondola, brand.com and retailer.com, social, press, etc.). Polishes and adapts brand’s provocative, audacious voice across all global markets.
Experienced editor and writer with work featured in PEOPLE, Maxim, Cosmopolitan, and DuJour. Written over 2,000 stories for People.com that garnered over 91 million unique views, while writing weekly beauty pages, organizing annual beauty awards, and owning in-book award show red carpet coverage. Seasoned reporter with interview highlights including Kim Kardashian, Viola Davis, Nick Jonas, Ciara, Bobbi Brown, Khloé Kardashian, and more.